Do your customers have to navigate through a maze of actions on your application to achieve what they need to? Are your customers leaving your website without completing the purchase, since they could not find the right link or page?
These problems can be avoided with moderated Usability Testing methods, giving customers a smooth sailing to do what they want on the application.
Poor usability evaluation can affect customer loyalty, directly impacting sales and brand reputation. The application should be easy to learn, use and navigate and should meet customers’ expectations. Software usability testing is a method that will help you identify all the usability issues before the application is released to the end-users, providing an intuitive user experience for your customers.
The Usability testing will cover the following
TestingXperts’ UK team of Usability experts will help you with the user-experience of your application and come up with a Usability test strategy based on the type of users, demographics, key business scenarios, etc. The team will identify a set of appropriate users or target audience, draft survey questions and help the targeted users complete the survey. The real users’ behaviour and actions will be monitored in real-time, along with conducting interviews to get deeper insights into the applications’ navigational scenarios and other options.
TestingXperts will provide a detailed Usability analysis report with the following key parameters: